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Socious Welcomes Former Avectra Manager to Team

(Gawkwire.com) – Socious, leading provider of online community software for membership organizations, today announced that Joshua Paul has joined the company as director of strategy and marketing. Paul will be based in the Washington DC area, home to nation’s largest population of national and international associations.

“We are excited to have Josh on the management team. Our customers expect a flexible, member-centric platform from Socious. Josh’s understanding of the market will ensure we continue to provide the most comprehensive set of online community and event management tools in the industry,” said Scott Balthazor, CEO of Socious.

Bringing over 12 years of experience managing enterprise digital products, Paul joins Socious following a distinguished career directing marketing and product management at SaaS companies in the nonprofit, higher education, and health care industries. Paul is well-known in the association world for his product strategy leadership at Avectra, maker of membership database software.

Under Paul’s leadership, Socious plans to increase the resources and tools available to associations, user groups, and nonprofits including blogs, eBook, webinars, and toolkits. “Josh will head up our education program designed to help associations and other member-based organizations successfully roll out their online communities and engage members from the start,” said Paul Schneider, Senior Vice President of Business Development at Socious.

“We are very good at helping larger membership organizations launch and manage online communities designed around their mission and structure. Josh’s marketing experience will get the word out about how associations can save money by reducing the need for multiple products to achieve their goals. Many membership organizations will be happy to learn that a single member engagement system can handle a lot of what they are paying multiple vendors to do today,” said Schneider.

About Socious

Founded in 2002, Socious (socious.com) offers the industry’s most complete member engagement platform to large and mid-sized associations, user groups, and nonprofits. Socious software includes online community and event management solutions that bring together private social networking, content management, forums, listservs, advocacy tracking, and a full mobile platform to help organizations support their specific mission online.

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